Personal essay
Substack Is a Distribution Layer, Not the Business
A first-person essay on why I think Substack works best as distribution infrastructure instead of the entire business.
Open articleWork hub
Writing samples, case studies, and product projects.
The portfolio is grouped by the kind of judgment a buyer needs: finished writing first, then the strategy behind it, then the product context. Start with writing samples for voice, then case studies for strategy, then product projects for workflow proof.
Strategy essay
The Four Layers I’d Build on Substack
A revenue architecture breakdown of free content, paid subscriptions, digital products, and high-ticket offers.
Open article
Research essay
Why I’d Use Karpathy’s LLM Wiki for Auto-Research
A practical take on how a persistent wiki can beat one-off search and make research compound over time.
Open article
Medical SEO article
Screen Time and Eye Health
Long-form health content built for search intent, readability, and measured engagement on a medically sensitive topic.
Open article
Healthtech article
Cancelled Appointments Are a Capacity Problem
A healthtech explainer that turns clinic workflow into a clear, search-friendly narrative.
Open article
Case study
ClinicRelay Front-Desk Orchestration
A healthcare workflow case study focused on the message hierarchy behind cancelled-slot recovery.
Open case study
Product project
BrightSmile
Repo-backed product proof showing patient-facing copy, portal flow, and staff workflow messaging.
Open project
B2B SaaS SEO article
AI Logistics SEO Growth Article for a B2B SaaS Brand
Mid-funnel SEO write-up that translates technical logistics automation into business outcomes and sales-qualified interest.
Open article
Fintech launch campaign
Campaign Copy: WalletLaunch Referral Sprint
Multi-channel launch messaging designed to improve activation, referrals, and week-one funded wallet completions.
Open article
Webinar email funnel
Healthcare Webinar Email Funnel for B2B Demand Generation
Registration-to-attendance email sequence crafted to improve show-up rates and post-event pipeline conversion.
Open article
SaaS landing page copy
Conversion Landing Page Copy for a Workflow Automation Tool
Homepage and pricing-page messaging built to sharpen value clarity, objection handling, and trial-start conversion.
Open article