Personal essay
Substack Is a Distribution Layer, Not the Business
A first-person strategy essay about using Substack to earn attention, prove point of view, and move readers into a real business relationship.
Open articleWriting samples
Finished pieces and personal essays that show the actual writing.
Use this page to judge voice, structure, and point of view without the strategy layer getting in the way. Look for voice, pacing, search fit, and whether the idea stays clear without overexplaining.
Strategy essay
The Four Layers I’d Build on Substack
A revenue architecture breakdown of free content, paid subscriptions, digital products, and high-ticket offers.
Open article
Research essay
Why I’d Use Karpathy’s LLM Wiki for Auto-Research
A practical take on how a persistent wiki can beat one-off search and make research compound over time.
Open article
Medical SEO article
Screen Time and Eye Health
A full article that shows plain-language medical writing with citations and practical guidance.
Open article
Healthtech article
Cancelled Appointments Are a Capacity Problem
A healthtech explainer that turns clinic workflow into a clear, search-friendly narrative.
Open article