Medical SEO
Articles that rank and reassure
Search-intent content for health, dental, and healthtech brands that need careful sourcing and useful explanations.
Read blog sampleHi, I am Micah, and I am a copywriter.
I help healthcare, healthtech, and B2B SaaS teams turn complex ideas into clear, useful copy.
Medical + tech content strategist
Content that makes complex brands easier to trust, find, and choose.
From medical SEO articles to product messaging and lifecycle emails, I build copy around evidence, search intent, and the next step a reader should take.
My work sits at the intersection of medicine, product thinking, and search-informed communication. The goal is simple: make the reader understand what the thing is, why it matters, and what to do next.
That makes healthtech, healthcare, and B2B SaaS a strong fit. Those spaces reward writers who can respect the evidence, simplify the product story, and keep the call to action obvious.
I separate finished writing, strategic breakdowns, and product proof so a hiring manager or client can evaluate the layer they care about most.
Evidence first
Careful sourcing and plain-language framing
Search-aware structure
Built for intent, scanning, and internal linking
Commercial clarity
Messaging that makes the next step obvious
Services
Words designed for performance.
Lifecycle email
Sequences that improve activation
Trust-first onboarding and nurture messaging for teams that care about retention, booking, and next-step clarity.
Read healthtech sample
Product messaging
Landing pages and workflow proof
Copy that makes complex SaaS and healthcare products feel specific, trustworthy, and easy to act on.
Open projectSelected work
Writing samples and product proof that do the heavy lifting.
Writing Sample
Screen Time and Eye Health
A medical SEO article that explains digital eye strain in plain language while keeping search intent intact.
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Product Project
ClinicRelay
Repo-backed SaaS proof showing how I connect landing-page copy, workflow logic, and message hierarchy around cancelled-slot recovery.
Open project
Product Project
BrightSmile
A dental product experience showing how I move from public-facing messaging to portal and workflow thinking.
Open project
Writing Sample
Cancelled Appointments Are a Capacity Problem
A healthtech article that turns front-desk operations into a clear, search-friendly explanation.
Read articleRecent essays
Personal pieces that show the point of view behind the work.
Personal essay
Substack Is a Distribution Layer, Not the Business
A first-person argument for using Substack as a distribution and trust engine instead of treating the newsletter as the entire business.
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Research essay
Why I’d Use Karpathy’s LLM Wiki for Auto-Research
A practical take on how a persistent wiki can make research compound instead of resetting with every new question.
Read essayWhat this work does
Proof-focused copy, not just pretty words.
Better ranking potential
Topic clusters, search-intent mapping, and structure designed for discoverability and long-term authority.
Higher conversion clarity
Messaging that guides the reader from confusion to decision using stronger framing, objections, and CTA hierarchy.
Lower content waste
Every piece has a job, owner, and KPI so your content library compounds instead of collecting dust.
How I work
A practical process built for performance.
01
Research
Audience interviews, SERP analysis, competitor teardown, and voice mapping.
02
Strategy
Content angle, funnel stage, messaging hierarchy, and conversion path definition.
03
Writing
Drafts engineered for readability, persuasion, and search intent alignment.
04
Optimization
Performance review, iteration notes, and refresh loops to improve results over time.
Ready to work together?